MA:UX Blog

Final Major Project


Through the FMP, I undertake a major research-led project and develop a personal, focused approach to user experience (UX) design. The emphasis is on defining, analysing, and refining my own topic and direction throughout the process.


Sorry Not Sorry
Design an intervention that reshapes user-to-user interaction in public spaces.
This project explores impolite behaviours in public spaces such as theatres and transport. It playfully exaggerates the urge to regulate others, turning minor irritations into visible interventions. Through experimental and satirical design, it exposes the absurdity of social codes and what happens when manners quietly break down.



Micro UX


Explored sensory and embodied interaction through collaboration with an external organisation. It deepened understanding of emotion, perception, and multisensory experience in UX design.


Brainscape
Design a way to make brain activity responding to aesthetic experiences visible, tangible, or interactive.
Investigated how brain responses to beauty could be made tangible. The project visualised neuroaesthetic experiences through low-tech, sensory interactions beyond the laboratory.


Project Partner





Macro UX


Engaged with external partners to address complex, system-level design challenges. This unit expanded UX thinking towards strategic, social, and environmental impact.


Plant Points
Design a shopping loyalty system or rewards scheme run by local plants.
Reframed consumer behaviour through a posthumanist lens. The project proposed a plant-centred loyalty system that shifts human perspectives and encourages behavioural change towards ecological coexistence.


Project Partner





Collaborative Unit


Focused on the dynamics of teamwork and co-creation within diverse groups. It developed communication, negotiation, and shared authorship across disciplines.


The Zone: Biodiversity
Design and build a LARP themed around future dead zones.
Explored how live-action roleplay can reimagine ecological futures. The project transformed collaboration and storytelling into a collective mission to restore biodiversity.


Project Partner